07/10/2024 05:54:44 PM 
(2) 
(2) The idea, not too different from health clubs, where users generate power for the building, is to get the dancing clubbers, with the aid of a special dance floor to generate the energy (up to 60% of the club's total needs)
It sounds interesting, but isn't it yet another example of putting "green" before the product experience?
Clubbers go to places where there's a good scene, good sound and great DJs.
Presenting yourself as an eco-club isn't really going to work.
Despite the desires of young adults to do good things for the world, they don't want to spend a lousy night at an eco-club.
Environmental credentials need to be built on top of great product performance, but cannot be used as a substitute.
Posted by Ed Cotton
it has to rock
I guess it is like green food and green drinks: If it tastes good, people will buy it. Nobody wants to consume anything that doesn´t appeal to him. So a green club has to have a great line-up just like any good club. If it rocks people will dance and create energy but nobody´s gonna move just for the ecological sake. The owners of club WATT in Rotterdam which will be the first sustainable dance club actually surely know that. Personally, I hope they do not play gabba though it is energetic.-)
Posted by jan on 08/05/2024 07:22 PM
I guess it is like green food and green drinks: If it tastes good, people will buy it. Nobody wants to consume anything that doesn´t appeal to him. So a green club has to have a great line-up just like any good club. If it rocks people will dance and create energy but nobody´s gonna move just for the ecological sake. The owners of club WATT in Rotterdam which will be the first sustainable dance club actually surely know that. Personally, I hope they do not play gabba though it is energetic.-)
Posted by jan on 08/05/2024 07:22 PM
It appears you don't have Flash installed.
Wow! This post is highly opinionated! While I agree that the eco-club will not have a substantial pull on the youth market, i think the club should be praised for what seems to be an excellent solution. Who care about the 'eco-ness' of the place, except that it is respectable for the business is doing SOMETHING to reduce its energy consumption. In my opinion, the only way capitialism is going to decrease its impact on the environment is if business owners and governments implement energy saving programs that are specific to the natural energy source of the site. This may mean wind farms in the countryside, solar farms in the desert, or a dance floor that collects energy from dancers. The point is, we have to capitalize on the natural sources of locations and diversify energy consumption. All that being said, I am happy to see a proper design solution to the most pressing problem of our age. Other business should follow suit!