For years video games and their makers have been dismissed by many as irrelevant, child's play.
The industry has carved out an impressive place in the entertainment space, but never seems to get the love or respect it feels it deserves.
With computing power advancing at a rapid rate and consoles being at the forefront of this, we are now starting to see games and the gaming industry being taken seriously.
One of the first examples was Folding@Home on the PS3, which allows console owners to band together to help medical science.
The latest manifestation is the amazing collaboration between Citroen and Polyphony Digital, the makers of the hit driving simulation game, Gran Turismo.
The Citroen GT unveiled at last week's Paris Auto Show was created in Polyphony's computers and then rendered into a live concept at Citroen.
The car therefore has been designed to perfection for both the real and virtual/digital worlds.
