ikea's cookbook

09/28/2010 09:44:33 AM
ikea http://www.carlkleiner.com/

Ikea isn't a grocery store, so the idea of a cook book seems absurd, but when it's called "Homemade is Best", the idea makes a lot of sense. Great brands don't just tell people what they do, they elevate themselves onto a higher plane that transcends the rational world. In this case, Ikea isn't about furniture, but the bigger concept, Home.

It helps that the book is beautifully designed and has a very different take on typical food styling and photography- thanks to the photographs by Carl Kleiner and the styling by Evelina Brattel.

More here.


Posted by Ed Cotton
Tags: photography (11) food (21) foodstyling (1) ikea (4)

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