Here's another good example of a huge brand creating an experience that fits the iPad.
Amazon is clearly keen to push itself into a number of channels and has already had massive success with mobile.
With its new iPad application, it demonstrates an understanding of "the lean back" experience by translating the Amazon experience into a "Window Shopping".
It creates a fantastic browsing experience that allows the user to move rapidly through items and complete transactions.
It's further proof that the iPad offers brands an opportunity to create an experience with users that's fundamentally different from a typical website. With the growth of the iPad, brands can't ignore this area of development.
