We are at an interesting moment in the world of premium products; brands have to be careful not to push back to the recent past too strongly and there's a real need for a new language to begin a new conversation.
There's something truly unique about this Welsh beer and beverage company "The Celt Experience" because it combines heritage/Celtic history and puts a premium twist on the concept.
There was certainly one way to play with Celtic heritage and bring it right back to the purest basics, or to do what's been done here which is to celebrate the aura and mystique around the concept.
Here's a description of the company behind it. "The Celt Experience is a brewery inspired by Celtic history, to produce a range of organic ales, hand crafted lager and organic ‘pops’. The Celt Experience combines modern brewing equipment with ancient Celtic brewing methods, creating flavoursome and holistic beers."
Maybe were going to see more of this with with brands taking ancient, primitive and simple concepts and putting a premium twist on them.
