what replaces old media?

05/13/2005 06:36:00 PM
There has been a lot of talk regarding the collapse of the old media world. Although, overly dramatic, there is a general feeling that things really are changing.

The question Influx wanted to answer is "If old media is collapsing, what new advertiser opportunities are going to replace it?"

So we set out to identify some the emerging forms of new options in the "Long Tail" of this new media landscape.

Note the blending and blurring of forms and how the quantity and complexity is going to make the media planner's job even harder.

Broadcast

interactive tv

Print

free newapapers

Radio

new opportunities in satellite and podcasting

Cellphones

live tv and the ads on your phone

ads through Bluetooth

Video Games

in-game advertising

advergames

Internet

rss feed advertising

advertising in blogs

the news vlog

PVR

advertising on pvrs

Out of Home

human body ads

the interactive billboard

more interaction between billboard and mobile

in-elevator advertising on flat screens

taxi advertising on flatscreens

Retail

the pop-up store

the retailer broadcast network

For glimpses of potential media futures:

bit torrent +rss

media in 2014

For an Influx presentation on the changing media landscape and its implications for advertisers, please contact ecotton@bssp.com
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