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BSSP
ferrari markets its research and development process
01/05/2024 12:52:00 PM (1)
Ferrari has long been thought of as an exclusive luxury brand, that only the elite can afford, but its new FFX model takes the idea to an extreme. For a price tag of close to $1.7 million you don't just get the car, you get a pit crew and 6 race circuit test-drives, over a two year period.
The cars are living laboratories for Ferrari, instead of the company doing all its research and development in-house, it is going outside and asking people to pay for the privilege.
There are enough multi-millionaires with over-inflated egos and bank accounts who would jump at Ferrari's offer.
The problem is that the company isn't just taking anyone with a spare $1.7 million lying around. They vetted every applicant closely to make sure they had the driving chops to manage the FFX.
Ferrari's definition of exclusivity is limited to 29 FFXs and sadly, all are already accounted for.
There's an interesting idea in here for companies looking to create new markets.
How about inviting and charging customers to be participants in your research and development process?
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Ideas Guy
A great idea of Ferrari's, who of course have a product that anyone would PAY big bucks to be the research guinea pig. I think the big challenge for companies with no so sexier a product is to attempt to come up with an angle that would encourage their customers to hand over cold hard cash in order to be researched. This is certainly turning the tables.
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<br>Anyway, it's certainly not impossibe. Here's some ideas:
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<br>- A cafe could charge $XX for customers to participate in new menu sampling days.
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<br>- A clothes shop could charge customers to attend a night of trying on the new seasons clothes.
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<br>- A camera retailer could charge customers a fee to take home camera to try them out over a 4-week period and then report on how they found them.
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<br>Food for thought. Plenty more where that came from at www.theideasguy.com.au
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<br>Cheers for now...Tim. Posted by Tim Reid on 01/06/2024 07:10 PM
(1) 
A great idea of Ferrari's, who of course have a product that anyone would PAY big bucks to be the research guinea pig. I think the big challenge for companies with no so sexier a product is to attempt to come up with an angle that would encourage their customers to hand over cold hard cash in order to be researched. This is certainly turning the tables. <br> <br>Anyway, it's certainly not impossibe. Here's some ideas: <br> <br>- A cafe could charge $XX for customers to participate in new menu sampling days. <br> <br>- A clothes shop could charge customers to attend a night of trying on the new seasons clothes. <br> <br>- A camera retailer could charge customers a fee to take home camera to try them out over a 4-week period and then report on how they found them. <br> <br>Food for thought. Plenty more where that came from at www.theideasguy.com.au <br> <br>Cheers for now...Tim.