As most of Influx's readers probably know by now, Jennifer Leonard, of IDEO and the co-author with Bruce Mau of Massive Change will be one of the speakers at our M-Squared conference on October 3rd in San Francisco.
The exhibition that accompanies the book is now on show at Chicago's Museum of Contemporary Art, this week's Business Week has a review of the show.
This is how Business Week describes Massive Change:
"What do a featherless chicken, Wal-Mart's (WMT) logistics system, and an economic theory on homeownership have in common? To Bruce Mau, they all demonstrate the power of design-oriented thinking in the innovation process.
These examples and far more are packed into Massive Change, the multimedia exhibit that made its U.S. debut Sept. 16 at the Museum of Contemporary Art in Chicago. The exhibit is the brainchild of Mau, a Toronto designer internationally renowned for his graphics work. But of all the points the show makes, and it makes many, the most obvious is how far design reaches in our lives, beyond visual expression and product development."
It's a nice introduction for Jennifer's talk that we are very much looking forward to.
We still have a few seats remaining for the event, so if you are interested, you can register here.
