RSS for tag 'oraito'

making domestic beers cooler

08/06/2024 10:12:05 AM
The big challenge if your a marketer of domestic beer is your scale and ubiquity can be both a blessing and curse.

The downside of mass is that you lose your cool pretty fast. While domestics have experimented with more upscale/premium lines and a little bit of packaging innovation, they haven't really exploited the opportunities that exist with packaging. With the US design and art community often seen as being at the forefront of trends, it seems an obvious opportunity for the big domestics to work with these guys.

Heineken in Europe has done a lot of the work in this space, with the latest being a collaboration with Parisian packaging design legend Ora-Ito.

ORA-ITO for Heineken

Of course, the other mass brand to do lots of cool stuff with graphic designers, was Coke.

Packaging seems like such an easy way for a mass brand to do something interesting and surgical to push into cooler spaces.


Posted by Ed Cotton
Tags: mass (1) graphicdesign (3) design (41) cool (2) heineken (3) beer (9) oraito (2) coke (9)

in consumer technology, gold is the new black

10/07/2024 08:49:04 PM (1)
A couple of golden products have been introduced in recent weeks, is it a case of "bling" moving into the world of consumer technology?

1. The Gold Mac

Not something available in the Apple store, but a custom job using diamonds and 24k gold made by Computer Choppers



2. Lacie Golden Disc

A hard drive designed by Ora-Ito for disc company Lacie


3. iPhone in Gold (Thanks Adrian)

Available at Goldstriker, who have the ability to turn any phone into a golden object and lots of other things besides.




Posted by Ed Cotton
Tags: fashion (12) mac (1) style (2) lacie (1) oraito (2) gold (1) technology (21)

Articles for tag oraito (2 total).