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urban outfitters arrives

11/10/2024 09:15:18 AM


Urban Outfitters is a very disciplined brand, that's stuck to what it does well and weathered the storm that's knocked many a retailer, backwards.

They know who they are, who their audience is and make sure they are always in touch.

The image above shows the site of a new store being developed by UO, interestingly it's not across the road from a college campus, but in one of the most prestigious shopping streets in the world, New York's 5th Avenue.

This is further confirmation that the brand has truly arrived as a retail powerhouse.

What they plan for the store remains to be seen, but you can imagine a flagship concept being very different from regular stores, with a lot more opportunity for creative interaction.


Posted by Ed Cotton
Tags: urbanoutfitters (2)

urban outfitters goes green

05/22/2007 08:22:37 AM
Urban Outfitters will launch a new concept next year designed to appeal to men and women interested in a creative, sophisticated experience. The idea is to fuse the home and the garden into a single experience inspired by the "Greenhouse". The stores will be free standing and sell home and garden products, live plants and flowers.  Sounds like more of a challenge to Smith and Hawken, that any fashion retailer. It appears Urban has noticed a shift in the importance and value of home-based experiences; people moving from the kitchen and living room to the garden.

It's the aesthetic part of the "Green" trend and it's not clear if sustainability has any role to play in this new concept.
Tags: garden (1) urbanoutfitters (2)

Articles for tag urbanoutfitters (2 total).