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According to the BBC, web usability guru Jakob Nielsen's latest report finds web users less tolerant and patient when it comes to web sites.

Some key quotes from Dr Nielsen in his BBC piece

"Web users have always been ruthless and now are even more so.."

"People want sites to get to the point, they have very little patience.."

"I do not think sites appreciate that yet,they still feel that their site is interesting and special and people will be happy about what they are throwing at them."

It's a big challenge for brands to get their emotions, richness and feelings across, when all a user wants to do is find out the price of a product.

I guess this is all about options and navigation, allowing the user to get to a place fast if they need to, but according to Dr Nielsen,  most want to take the expressway.

Posted by Ed Cotton Our minds process visual information at a rapid rate, which makes it tough for designers who need to create both instant impact and depth.

However, if people get the chance to click their mouse and move away because their perception tells them there's no point to going deeper, it means impact is everything.

Recent research conducted by the University of Vienna shows just how fast people process visual information. Its study focused on art and asked subjects to compare similarities and differences in various pieces.

Researchers found that subjects could register content in less than 1/100th of a second.

Within 1/20th of a second subjects had already started to interpret style.

All this happening before recognition of the whole object.

It shows that art directors and designers have less time than we originally thought to capture attention and stop people from clicking away with their remote button or mouse.


Posted by Ed Cotton Miranda July is true renaissance women; an actress, musician filmmaker, artist and storyteller.

Miranda is best known for an independent film she wrote and directed, released in 2005, called “Me and You and Everyone I Know.”

She has now written a book of stories and is promoting it on a website she clearly designed herself in Flash. It looks as if she has never designed a website before and that’s the beauty of it.








Human, honest, funny, real and lacking any of the predictable conventions or rules, it makes for a refreshingly different experience.

Expect to see this style everywhere by December.